We dive into the needs of your next-gen consumers and assess your current marketing strategies to help your team connect with them more effectively. Working closely with your Marketing and Sales teams each week, we co-create strategies for customer acquisition and retention, improve your social media presence, refine branding, and optimize products and services. You’ll leave with a collection of actionable ideas and a clear, strategic roadmap to build lasting relevance for your brand across a wide range of consumers.
We assist organizations in enhancing their talent acquisition, graduate programs, and talent pools to more effectively attract, engage, and retain their next-gen employees. By using data and research to align strategy, structure, and tools, we empower your teams to achieve growth. Our approach drives behavior change, boosts performance, and uncovers new opportunities for innovation. Tap into the expertise of our next-gen specialists to help guide your organisation's transformation to meet the needs of the next-generation workforce.
Embark on a journey with us as we dive deep into your most challenging Next-Gen business problems. Together, we'll take a look under the hood at your current Next-Gen strategies and provide a plethora of data-driven solutions/opportunities your business can adopt.
Business deep dive into your organisation.
Robust audit on your Next-Gen talent or customer problems.
6-12 customised Next-Gen focused keynotes/workshops.
Access to all Next-Gen training materials/insight reports.
Strategic Next-Gen Playbook Development.
Bi-weekly momentum collabs.
Support for strategic experimentation & scaling
Insights & reporting.
The university faced challenges with student engagement, a disconnect between students and faculty, and a limited understanding of student needs. To address these issues, Genlink facilitated faculty and student workshops to enhance understanding of Gen Z, provided career development sessions, and gathered feedback to refine the curriculum. Additionally, using survey data gathered long-term solutions were implemented to foster stronger teacher-student relationships.
Standard Bank’s Wealth and Investment team partnered with Genlink to enhance their relationships with their youth clients. Through strategic consulting and collaboration with their value proposition team, we helped reposition their offerings for their next-gen clients. This included optimised Future Leaders Academy events. The results were clear: the team reported a complete shift in their approach toward the next-gen, with significantly improved engagement and feedback from both attendees and parents compared to previous events.
The IMC Conference stands as Africa’s premier marketing event, drawing over 2,000 communication professionals annually for a day of inspiration and insight. This year, Genlink’s lead consultant, Marko Stavrou, delivered a keynote address that earned a standing ovation. Titled "Challenge Yourself to Think Like Gen Z," his talk empowered South Africa’s leading CMOs with the knowledge and perspective needed to connect with—and sell to—the next generation of consumers.
